Las Vegas, NV (November 19, 2025) — Coffee House Industries partnered with McLaren Racing and Allwyn to fabricate the world’s first full-scale McLaren x Allwyn “Scratch Car” for its high-profile launch at the LINQ Promenade in Las Vegas. The activation transformed a full-size F1 show car into a fully interactive scratch-off installation featuring 970 custom panels, designed by artist and designer Florian Weber. This project became one of the most innovative experiential builds showcased during F1 festivities in Las Vegas.

From Concept to Completion

Coffee House Industries oversaw the entire fabrication process, producing a display-ready Scratch Car built for durability, precision, and visual impact. The project required large-format printing, precision cutting, detailed alignment, and long hours of assembly to ensure each scratch-off panel fit perfectly across the F1 body.

Designer Florian Weber led the artistic construction while the fabrication team handled structure, engineering, and layout to bring the concept from design to a full-scale physical installation.

Engineering a Scratchable Surface

A major challenge of the McLaren x Allwyn Scratch Car was developing a scratchable coating system that preserved the integrity of the thin, paper-like material beneath the paint. Coffee House Industries engineered a custom finishing method through multiple rounds of testing, ensuring that every panel scratched cleanly while maintaining the car’s shape and stability.

This process was led by Abigail, one of Coffee House’s project managers and artists, supported by our scenic and paint departments who masked, sprayed, and detailed each of the 970 squares with precision.

Las Vegas Reveal at the LINQ Promenade

The completed Scratch Car was transported to the LINQ Promenade on the Las Vegas Strip, where it became the centerpiece of the McLaren x Allwyn fan activation during F1 week. Surrounded by LED video walls and immersive lighting, the installation drew crowds and media attention throughout the event.

F1 driver Oscar Piastri officially kicked off the experience by scratching the first panel in front of fans and press, unveiling the activation and marking the world’s first interactive F1 Scratch Car reveal.

A High-Pressure Build With a Strong Finish

With a tight timeline and a completely unique concept, this activation showcased Coffee House Industries’ ability to deliver high-complexity experiential builds on schedule. The Scratch Car demonstrates the company’s strengths in custom fabrication, scenic finishing, interactive display engineering, and experiential design for large-scale brand activations.

Bold concepts, fast turnarounds, and high-stakes environments are where Coffee House Industries excels — transforming challenging ideas into polished, real-world installations.

About Coffee House Industries

Coffee House Industries is a Los Angeles–based design and fabrication company specializing in set construction, experiential activations, custom displays, and large-scale installations for major brands, agencies, film productions, and live events. The company blends creativity, craftsmanship, and precise engineering to bring ambitious ideas to life — on time and on budget.

A Floral, Female-Focused Experience Built by Coffee House Industries

When Jordan Brand unveiled the Air Jordan XI “Pearl” in Las Vegas, they reimagined the city’s iconic Little White Chapel as a one-of-a-kind experience celebrating women, creativity, and craftsmanship. Coffee House Industries was selected to fabricate, transport, and install every part of the activation — transforming the venue into a visually stunning environment that perfectly matched Jordan’s bold design story.

From Fabrication to Installation: A Floral Transformation in Las Vegas

Built entirely by Coffee House Industries, the Jordan “Pearl” installation featured custom floral structures, scenic builds, and activation-ready display pieces fabricated in our Los Angeles facility. Our crew traveled to Las Vegas with all materials and completed the full setup in just a few hours — a testament to the precision, planning, and speed our clients rely on.

Guests were welcomed into an immersive space filled with lush floral installations, glowing signage, and a DJ booth, creating a warm, celebratory atmosphere. Attendees also enjoyed interactive shoe customization stations, highlighting Jordan’s innovative spirit while connecting fans directly to the story behind the “Pearl” collection.

Precision, Speed, and Creative Execution

This activation was completed over the course of one week, from fabrication to transport and final on-site build. Despite a demanding schedule that included multiple projects across Las Vegas that same weekend, Coffee House Industries delivered a flawless, on-time installation.
Every detail — from floral support structures and scenic elements to lighting integration and finishing — was handled in-house by our expert fabrication and production teams.

The result: a visually stunning, emotionally resonant experience that brought Jordan Brand’s message of empowerment and celebration to life.

Nationwide Fabrication and Experiential Marketing Expertise

Whether in Los Angeles, Chicago, New York, Dallas, Arizona, or anywhere in North America, Coffee House Industries continues to deliver high-impact event builds and brand activations for global clients. From concept to completion, we handle every stage of production — ensuring consistency, craftsmanship, and seamless execution every time.

Why Brands Choose Coffee House Industries

• Experiential marketing and brand activation builds
• Custom fabrication and scenic design
• CNC cutting, printing, and finishing
• Retail display and event installations
• On-site logistics and turnkey setup
• Nationwide event fabrication from Los Angeles to Las Vegas and beyond

Let’s Build Your Next Activation

If your brand is ready to create a memorable experiential marketing installation, Coffee House Industries can make it happen — on time, on budget, and with craftsmanship that sets the standard.
Contact us today to start your next project.