When Shell needed a one-of-a-kind brand activation during the Kenny Chesney and Zac Brown Band concerts at SoFi Stadium in Los Angeles, they called Coffee House Industries to make it happen. The challenge: build a life-size mock gas station that looked premium, on-brand, and ready for thousands of concertgoers—all under the bright lights of LA’s most iconic venue.
From Concept to Creation: A Massive Build for a Major Client
This project was a big one—both in scale and importance. Shell wanted an immersive, eye-catching environment that celebrated their brand while enhancing the concert experience. Our team at Coffee House Industries handled the design, fabrication, and full setup, creating a space that blended creativity, craftsmanship, and brand storytelling.
Custom Fabrication: Turning a Concept into Reality
The structure was built entirely from scratch in our Los Angeles fabrication shop. We constructed gas pumps out of wood, painted in Shell’s vibrant red and yellow to make the colors pop under event lighting. Each pump was rigged with mounted TVs that displayed live visuals and branded content, pulling the audience into the experience.
At the center stood a custom pillar stand supporting a ring-style top that showcased the Shell logo. Integrated LED lighting and video screens wrapped around the pillars, while a large video wall behind the structure added motion, depth, and dynamic energy to the environment.
The result: a luxurious, fully illuminated “gas station haven” that glowed beautifully under the night sky—a perfect fusion of fabrication, lighting design, and experiential marketing.
A Repeat Success at the Zac Brown Band Concert
One month later, Shell brought the activation back for the Zac Brown Band concert, and once again, Coffee House Industries delivered. The installation went up smoothly, performed flawlessly, and drew massive attention from fans throughout the night.
Consistency and precision are what set our team apart—delivering complex, high-profile builds on schedule, with craftsmanship that stands out every time.
Why Major Brands Choose Coffee House Industries for Event Fabrication
From concert activations to brand experiences, Coffee House Industries is trusted by leading brands for:
- Custom event fabrication in Los Angeles and nationwide
- Branded set design and immersive installations
- Large-scale signage and lighting integration
- Video wall and multimedia setup
- On-time delivery and expert on-site management
Whether it’s a music festival, tradeshow, or live brand event, our team turns creative concepts into powerful, photo-worthy experiences that connect brands to their audiences.
Build Your Next Brand Activation with Coffee House Industries
Planning a concert activation, immersive brand build, or custom event fabrication? Coffee House Industries is ready to bring your vision to life. From concept development to final installation, we deliver precision-built environments that captivate and perform.
Contact Coffee House Industries today to start your next event fabrication project in Los Angeles or anywhere in the country.
