Coffee House Industries Builds the First McLaren x Allwyn “Scratch Car” in Collaboration with Designer Florian Weber

Las Vegas, NV (November 19, 2025) — Coffee House Industries partnered with McLaren Racing and Allwyn to fabricate the world’s first full-scale McLaren x Allwyn “Scratch Car” for its high-profile launch at the LINQ Promenade in Las Vegas. The activation transformed a full-size F1 show car into a fully interactive scratch-off installation featuring 970 custom panels, designed by artist and designer Florian Weber. This project became one of the most innovative experiential builds showcased during F1 festivities in Las Vegas.

From Concept to Completion

Coffee House Industries oversaw the entire fabrication process, producing a display-ready Scratch Car built for durability, precision, and visual impact. The project required large-format printing, precision cutting, detailed alignment, and long hours of assembly to ensure each scratch-off panel fit perfectly across the F1 body.

Designer Florian Weber led the artistic construction while the fabrication team handled structure, engineering, and layout to bring the concept from design to a full-scale physical installation.

Engineering a Scratchable Surface

A major challenge of the McLaren x Allwyn Scratch Car was developing a scratchable coating system that preserved the integrity of the thin, paper-like material beneath the paint. Coffee House Industries engineered a custom finishing method through multiple rounds of testing, ensuring that every panel scratched cleanly while maintaining the car’s shape and stability.

This process was led by Abigail, one of Coffee House’s project managers and artists, supported by our scenic and paint departments who masked, sprayed, and detailed each of the 970 squares with precision.

Las Vegas Reveal at the LINQ Promenade

The completed Scratch Car was transported to the LINQ Promenade on the Las Vegas Strip, where it became the centerpiece of the McLaren x Allwyn fan activation during F1 week. Surrounded by LED video walls and immersive lighting, the installation drew crowds and media attention throughout the event.

F1 driver Oscar Piastri officially kicked off the experience by scratching the first panel in front of fans and press, unveiling the activation and marking the world’s first interactive F1 Scratch Car reveal.

A High-Pressure Build With a Strong Finish

With a tight timeline and a completely unique concept, this activation showcased Coffee House Industries’ ability to deliver high-complexity experiential builds on schedule. The Scratch Car demonstrates the company’s strengths in custom fabrication, scenic finishing, interactive display engineering, and experiential design for large-scale brand activations.

Bold concepts, fast turnarounds, and high-stakes environments are where Coffee House Industries excels — transforming challenging ideas into polished, real-world installations.

About Coffee House Industries

Coffee House Industries is a Los Angeles–based design and fabrication company specializing in set construction, experiential activations, custom displays, and large-scale installations for major brands, agencies, film productions, and live events. The company blends creativity, craftsmanship, and precise engineering to bring ambitious ideas to life — on time and on budget.

Jordan Brand “Pearl” Activation at Little White Chapel Las Vegas

Coffee House Industries built Jordan Brand’s “Pearl” activation at Little White Chapel Las Vegas — a floral, women-focused experience in experiential design and fabrication.

A Floral, Female-Focused Experience Built by Coffee House Industries

When Jordan Brand unveiled the Air Jordan XI “Pearl” in Las Vegas, they reimagined the city’s iconic Little White Chapel as a one-of-a-kind experience celebrating women, creativity, and craftsmanship. Coffee House Industries was selected to fabricate, transport, and install every part of the activation — transforming the venue into a visually stunning environment that perfectly matched Jordan’s bold design story.

From Fabrication to Installation: A Floral Transformation in Las Vegas

Built entirely by Coffee House Industries, the Jordan “Pearl” installation featured custom floral structures, scenic builds, and activation-ready display pieces fabricated in our Los Angeles facility. Our crew traveled to Las Vegas with all materials and completed the full setup in just a few hours — a testament to the precision, planning, and speed our clients rely on.

Guests were welcomed into an immersive space filled with lush floral installations, glowing signage, and a DJ booth, creating a warm, celebratory atmosphere. Attendees also enjoyed interactive shoe customization stations, highlighting Jordan’s innovative spirit while connecting fans directly to the story behind the “Pearl” collection.

Precision, Speed, and Creative Execution

This activation was completed over the course of one week, from fabrication to transport and final on-site build. Despite a demanding schedule that included multiple projects across Las Vegas that same weekend, Coffee House Industries delivered a flawless, on-time installation.
Every detail — from floral support structures and scenic elements to lighting integration and finishing — was handled in-house by our expert fabrication and production teams.

The result: a visually stunning, emotionally resonant experience that brought Jordan Brand’s message of empowerment and celebration to life.

Nationwide Fabrication and Experiential Marketing Expertise

Whether in Los Angeles, Chicago, New York, Dallas, Arizona, or anywhere in North America, Coffee House Industries continues to deliver high-impact event builds and brand activations for global clients. From concept to completion, we handle every stage of production — ensuring consistency, craftsmanship, and seamless execution every time.

Why Brands Choose Coffee House Industries

  • Experiential marketing and brand activation builds
  • Custom fabrication and scenic design
  • CNC cutting, printing, and finishing
  • Retail display and event installations
  • On-site logistics and turnkey setup
  • Nationwide event fabrication from Los Angeles to Las Vegas and beyond

Let’s Build Your Next Activation

If your brand is ready to create a memorable experiential marketing installation, Coffee House Industries can make it happen — on time, on budget, and with craftsmanship that sets the standard.
Contact us today to start your next project.

Coffee House Industries built Jordan Brand’s “Pearl” activation at Little White Chapel Las Vegas — a floral, women-focused experience in experiential design and fabrication.

MOONBOOT x Mattias Gollin at ComplexCon Las Vegas

A Retro-Futuristic Installation by Coffee House Industries

MOONBOOT x Mattias Gollin at ComplexCon Las Vegas

When MOONBOOT set out to create a standout debut for their latest collaboration with Mattias Gollin at ComplexCon Las Vegas, they partnered with Coffee House Industries to turn a high-concept vision into reality — blending motorsport nostalgia with a futuristic, space-race aesthetic.

The centerpiece: a reimagined 1966 Ford GT, transformed into a retro-futuristic spacecraft with weathered finishes, vintage sponsor graphics, and a hand-fabricated aluminum look. Our team restored, reworked, and refinished the vehicle before wrapping it in custom-printed vinyl and integrating it into a fully immersive environment that felt straight out of a sci-fi pit stop.

From Concept to Completion

Surrounding the car, Coffee House designed and fabricated a complete booth structure featuring corrugated metal walls, diamond-plate flooring, LED truss framing, and a dual video wall system that brought the entire space to life. The rear video wall pulsed with galaxy-inspired motion graphics, creating the illusion of the Ford GT launching through a warp tunnel, while an additional screen embedded in the product area tied the space together through synchronized lighting and color.

Each display unit highlighting the Mattias Gollin capsule collection — including apparel, signature boots, and a full astronaut suit — was custom-built with metal framing, color-lit interiors, and precision LED detailing to echo the booth’s futuristic tone and craftsmanship.

Built Overnight at ComplexCon

Our crew completed the installation overnight in Las Vegas, executing the full build with precision and efficiency under a tight deadline. By morning, the booth stood as one of the most eye-catching activations on the convention floor — a seamless blend of creative vision, engineering, and fabrication expertise.

Precision, Detail, and Creative Execution

Every element — from CNC cutting and printed graphics to lighting integration, video wall programming, and scenic finishing — was handled in-house by Coffee House Industries. The result was a striking, transportive environment that reflected MOONBOOT’s imaginative storytelling and our commitment to turning ambitious ideas into unforgettable experiences.

Why Brands Choose Coffee House Industries

     

      • Experiential marketing and activation builds

      • Custom fabrication and scenic design

      • CNC cutting, printing, and finishing

      • Trade show and event installations

      • Retail and product display design

    Let’s Build Your Next Activation

    If your brand is ready to create an experience that turns heads and starts conversations, Coffee House Industries can make it happen — on time, on budget, and with craftsmanship that sets the standard. Click here to get your QUOTE Today!

    Moon Boot exhibition booth in Las Vegas featuring a custom race car display built by Coffee House Industries
    Display wall featuring Moon Boot products and apparel at the Las Vegas exhibition
    Side profile of the Moon Boot race car with glowing blue light tunnel backdrop built by Coffee House Industries
    Moon Boot logo signage across the booth structure at the Las Vegas trade show
    Front angle of the Moon Boot race car display at the Las Vegas exhibit by Coffee House Industries

    Nordstrom Tsu Lange Yor Pop-Up Experience in Los Angeles and New York

    Custom fabricated Nordstrom pop-up display for Troye Sivan Tsu Lange Yor cologne by Coffee House Industries featuring printed fabric walls, CNC-cut wood panels, and stained wood details at The Americana in Glendale.

    When Nordstrom needed a fully immersive, walk-through mall pop-up to showcase their new fragrance line by Troye Sivan — Tsu Lange Yor, they called on Coffee House Industries to make it happen. The challenge: design and fabricate a premium retail experience that could be built, transported, and reinstalled seamlessly across multiple cities.

    From Concept to Fabrication: A Shoji-Inspired Design

    Our team was tasked with building a pop-up environment that blended artistry with brand storytelling. The structure featured fabricated walls wrapped in printed fabric and CNC-cut stained wood panels inspired by traditional shoji design, creating a modern yet organic look that perfectly complemented the fragrance aesthetic.

    Inside, the setup featured custom furniture pieces and shelving displays designed to highlight the Tsu Lange Yor fragrance bottles. The layout invited guests to step in, explore, and experience the scent in an intimate, gallery-like space—a perfect example of how thoughtful design can transform retail into experience.

    Pop-Up Execution in Glendale and New York City

    The first installation took place at The Americana at Brand in Glendale, California, where the pop-up immediately drew attention from shoppers and brand enthusiasts alike. Following its success, Coffee House Industries transported and reinstalled the entire setup in New York City, proving once again our ability to execute large-scale retail activations with consistency and precision—coast to coast.

    Craftsmanship, Flexibility, and Creative Problem-Solving

    From CNC routing and custom fabrication to printing and finishing, every element of this build was produced in-house by our expert team. This project showcased our ability to combine creative design, fabrication expertise, and logistical execution to bring any concept—no matter how unconventional—to life.

    At Coffee House Industries, we thrive on creative challenges. Whether it’s a retail display, brand activation, or fully immersive pop-up, we have the tools, talent, and commitment to make it happen—on time and on budget.

    Why Brands Choose Coffee House Industries for Pop-Ups and Activations

    From fashion houses to entertainment brands, Coffee House Industries is trusted for:

    • Retail pop-up fabrication and design
    • Event fabrication in Los Angeles and nationwide
    • CNC cutting, printing, and finishing
    • Custom set design and scenic builds
    • Immersive brand activations and experiential marketing

    Every project we take on reflects our dedication to craftsmanship, precision, and storytelling through design.

    Let’s Build Your Next Retail Experience

    If your brand is ready to create a retail pop-up, product launch environment, or immersive activation, Coffee House Industries can turn your vision into reality. From concept to installation—whether in Los Angeles, New York, or anywhere in between—we deliver exceptional builds that connect people to brands.

    Contact Coffee House Industries today to start your next event or retail fabrication project.

    Coffee House Industries Brings Six Flags Fright Fest to Life

    When Six Flags needed large-scale event fabrication for Fright Fest—their signature Halloween celebration—they turned to Coffee House Industries. From Six Flags Over Texas in Arlington to Six Flags Magic Mountain in Santa Clarita, California, our team was tasked with delivering eye-catching, durable, and immersive set pieces under tight timelines.

    At Coffee House, we’re known for building bold experiences fast—and Fright Fest was no exception.

    Concept to Creation: Fast Approvals, Seamless Execution

    Once we got the call, our design and fabrication teams moved quickly. Working from Six Flags’ creative direction, we developed layouts, sourced materials, and built large-scale elements that captured the eerie, high-energy atmosphere of the event. Our quick turnaround and attention to detail ensured every design met Six Flags’ standards for safety, durability, and show-stopping visuals.

    Precision Fabrication and Around-the-Clock Builds

    With deadlines looming, our fabrication crew went into full production mode. From structural supports and scenic elements to themed finishes and lighting integration, every piece was crafted with precision. Our team worked in rotating shifts to make sure nothing slowed down the build—because at Fright Fest, every detail matters.

    On-Site Installation in Arlington & Santa Clarita

    After fabrication wrapped, our logistics team coordinated delivery and installation across both Texas and California.

    • In Arlington, Texas, we built and installed the family-friendly kids’ area of Fright Fest, creating a safe, playful, and festive Halloween environment that let younger guests join in on the fun.
    • At Magic Mountain in Santa Clarita, California, we focused on immersive scenic builds for the main event, ensuring thrilling atmospheres that fit the park’s high-energy Halloween theme.

    Despite the scale of the project, setup went smoothly, staying on schedule and on budget. The result? Fully immersive environments that elevated the Fright Fest experience for thousands of thrill-seekers of all ages.

    Why Brands Like Six Flags Trust Coffee House Industries

    Projects like Fright Fest highlight why leading entertainment brands choose Coffee House Industries for their most important builds. We specialize in:

    • Large-scale theme park and event fabrication
    • Rapid design and prototyping
    • Custom scenic and display construction
    • Family-friendly event setups
    • Nationwide logistics and installation
    • Delivering under tight deadlines without sacrificing quality

    Whether it’s a haunted attraction, a seasonal theme park event, or a high-profile brand activation, our team thrives under pressure—and consistently delivers results that wow audiences.

    Planning an Event Build? Let’s Make It Happen.

    If you’re looking for event fabrication in California, Texas, or anywhere nationwide, Coffee House Industries is ready to bring your vision to life. Contact us today to start building something unforgettable.

    From Sketch to Spotlight: How Coffee House Industries Delivered a Custom Championship Belt Display for Canelo vs. Crawford in Las Vegas — In Just Three Days

    When WWE called us about creating a custom championship belt display for the highly anticipated Canelo vs. Crawford fight in Las Vegas, the clock was already ticking. They needed a one-of-a-kind presentation stand for the unveiling of the championship belt—and they needed it in less than a week. At Coffee House Industries, we live for challenges like these. Tight deadlines, high expectations, and global spotlight moments are exactly where we shine.

    Concept to Creation: Design Approved in Record Time

    Within hours of receiving the call, our in-house design team jumped into action. Armed with the event specs, brand guidelines, and the vision for a sleek and powerful look, we sketched multiple concepts and delivered a digital rendering the same day. The client loved it—and gave us the green light to move forward immediately.

    Getting instant approval was crucial. It allowed us to fast-track material sourcing, fabrication planning, and transport logistics to meet the strict deadline.

    Around-the-Clock Fabrication and Build in Our Shop

    From there, it was all hands on deck. Our fabrication team worked in rotating shifts, ensuring that work never stopped. Every detail—from structural integrity and lighting integration to finishing touches—was carefully executed to meet both our quality standards and the event’s high-profile requirements.

    Over the course of just three days, our builders turned raw materials into a fully finished, show-ready display stand. Despite the accelerated timeline, craftsmanship was never compromised.

    Seamless Delivery and Installation in Las Vegas

    Once fabrication wrapped, our logistics crew transported the display to Las Vegas for the championship belt’s unveiling. Installation went off without a hitch—on schedule, on budget, and right on time for the spotlight moment.

    The final result: a bold, striking display that elevated the presentation of the championship belt and perfectly captured the excitement surrounding the Canelo vs. Crawford showdown.

    Why Brands Trust Coffee House Industries for High-Stakes Projects

    Moments like this are why top brands and organizations trust Coffee House Industries for their most time-sensitive event builds. Our team specializes in:

    • Rapid design and prototyping
    • Custom event fabrication and set building
    • Large-scale display construction
    • Seamless logistics and installation anywhere in the country
    • Delivering under intense deadlines without compromising quality

    Whether it’s a global sporting event, a live TV broadcast, or a last-minute brand activation, our team thrives under pressure—and consistently delivers results that exceed expectations.

    Looking for Event Fabrication in Las Vegas? Let’s Build Something Incredible.

    If you’re planning an event or activation in Las Vegas and need a display, set piece, or custom fabrication on a tight deadline, Coffee House Industries is ready to make it happen. Contact us today to turn your vision into a show-stopping reality—fast.

    The Power of Previsualization: Why 3D Design Saves Time and Money

    When it comes to scenic fabrication, there’s no room for guesswork. With tight deadlines, high expectations, and complex creative ideas, projects can quickly go off track without a clear roadmap. That’s where previsualization comes in—a critical step that helps align creative vision with practical execution.

    At Coffee House Industries, we rely on 3D design, CAD drafting, and visual rendering to eliminate ambiguity, reduce costly errors, and streamline the entire build process. Whether you’re staging a film, launching a brand activation, or designing a trade show booth, previsualization is how we turn ideas into reality—with precision, speed, and confidence.

    What Is Previsualization?

    Previsualization (or “previz”) is the process of digitally modeling a set or scenic environment before it’s physically built. Using programs like SketchUp, Rhino, AutoCAD, and Adobe Suite, we create 3D models, renderings, and technical drawings that give everyone—from designers and producers to fabricators and clients—a clear, shared understanding of the final product.

    These visual tools serve as both a creative reference and a technical blueprint, showing how every element will look, fit, and function before construction begins.

    Why Previsualization Matters

    1. It Aligns Everyone From the Start

    When everyone can see the design in 3D, there’s less room for misinterpretation. Creative directors can confirm the visual intent, production teams can assess logistics, and clients can approve details with full clarity.

    2. It Saves Time in Fabrication

    3D models allow us to create accurate cut lists, material estimates, and shop drawings. Our CNC, laser, and foam cutting teams can work directly from these plans, reducing manual calculations and fabrication errors.

    3. It Prevents Costly Mistakes

    Identifying issues early—whether it’s a clearance problem, scale miscalculation, or material incompatibility—can save thousands of dollars and days of rework. Previz lets us course-correct before the build ever starts.

    4. It Helps Clients Visualize Their Investment

    Not everyone speaks “shop talk.” Previsualization helps non-technical clients clearly see what they’re getting, how it will look in context, and how it aligns with their vision and brand.

    Our Previsualization Workflow

    1. Conceptual Design Review
      We start by reviewing sketches, mood boards, and brand materials to define the overall vision.
    2. 3D Modeling & Drafting
      Our design team creates detailed 3D models and CAD drawings showing scale, structure, finishes, and scenic elements.
    3. Renderings & Approvals
      We provide photorealistic or stylized renderings for client review and feedback. Revisions are quick and collaborative.
    4. Technical Shop Drawings
      Once approved, we translate the 3D model into fabrication-ready documents and material lists for our builders.

    Previsualization in Action: Real Results

    When working with clients like Hulu, Netflix, and The Macallan, previsualization has helped us deliver complex builds with speed and accuracy. From immersive tasting events to branded content stages and film sets, having a 3D model from the beginning allows us to move fast—without sacrificing detail or quality.

    For one recent activation, previsualization saved us over 40 hours in redesign time by identifying a ceiling height conflict before the truck was even loaded. In another, it allowed our client to virtually “walk through” their pop-up before signing off, ensuring that everything from sightlines to signage felt just right.

    The Bottom Line

    Previsualization isn’t just a design tool—it’s a production strategy. It minimizes risk, speeds up build time, and ensures better results across the board. At Coffee House Industries, it’s standard practice on every major project we take on.

    Want to see your next set or environment before it’s even built? Let’s start with a rendering—and build from there.

    How to Design a Set That’s Both Beautiful and Buildable

    Designing a set that turns heads is one thing. Designing a set that looks stunning and can actually be built, transported, installed, and used safely? That’s the real magic. At Coffee House Industries, we specialize in bridging the gap between creative vision and practical execution. We’ve seen it all—from blue-sky ideas that push the boundaries of imagination to ultra-tight deadlines that demand fast, flexible thinking.

    The best scenic designs don’t just exist in renderings—they come to life through thoughtful engineering, smart material choices, and tight collaboration between design and fabrication teams.

    Where Beauty Meets Buildability

    A beautifully designed set serves its purpose by captivating the viewer, supporting the story, and enhancing the experience. But if that design hasn’t been considered through the lens of fabrication, it can lead to unnecessary cost, delays, or even safety issues.

    That’s why we approach every project with two equally important goals:

    1. Honor the creative vision
    2. Engineer it to work in the real world

    We believe you shouldn’t have to sacrifice aesthetics for practicality—or vice versa. When done right, scenic design is both inspiring and rock-solid.

    Step One: Collaborative Design From the Start

    Our process begins with early collaboration. Whether you’re an art director, producer, or brand lead, we’ll review your concept and provide real-time feedback on materials, structure, and execution. Our design team works in SketchUp, AutoCAD, Rhino, and Adobe Suite to produce detailed 3D models, CAD drawings, and fabrication-ready renderings.

    Together, we’ll evaluate the scale, construction needs, and creative priorities to make sure the design not only looks amazing but also makes logistical sense.

    Step Two: Smart Materials and Modular Thinking

    Choosing the right materials can make or break a build—literally. We balance visual requirements with weight, cost, and durability. For instance, a wood veneer may look identical to solid hardwood but is significantly lighter and easier to handle on-site. We often design modular scenic pieces that can break down into manageable sections for easy transport, fast installation, and efficient strike.

    We also build with reusability in mind whenever possible. Panels, framing, and scenic skins can be repurposed across multiple activations—saving time, money, and materials.

    Step Three: Previsualization That Eliminates Surprises

    Before we build, we visualize. Using 3D modeling and rendering, we provide clients with clear, comprehensive previews of their set from every angle. These visuals allow stakeholders to spot potential changes before fabrication begins—saving time, minimizing waste, and ensuring the final result matches expectations exactly.

    This stage is especially valuable when working with complex builds, multiple departments, or tight turnarounds. It aligns everyone from designers to installers on what’s being built—and how it will all come together.

    Step Four: Build With Experience, Install With Confidence

    With decades of experience in scenic construction for film, television, live events, and brand activations, our team knows how to deliver both artistry and structural integrity. We fabricate every element in-house using our CNC machines, laser cutters, large-format printers, and a full team of expert builders and scenic painters.

    And when it’s time to install? We bring the same attention to detail on site—ensuring that the set fits the space, holds up under use, and looks just as good in person as it did in the render.

    Final Thoughts: The Best Builds Start With the Right Design Approach

    A set that’s both beautiful and buildable doesn’t happen by accident. It’s the result of clear communication, thoughtful planning, and technical expertise. At Coffee House Industries, we’re not just builders—we’re creative problem solvers who know how to bring ambitious ideas to life without compromising quality, safety, or vision.

    Got a bold idea? Let’s design it the smart way—and build it even better.