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Tangible, effective, trackable advertising still moves prospects through our doors, completing every marketing plan. Direct mail has been a staple of marketing for some time now. We get marketing [...]

With the mass of social networking tools and marketing gimmicks it's no wonder that people continue to tune out marketers messages. There is a better way to communicate with customers and it has [...]

For a software company, one of my clients, they despise the ringing of the phone. They think their customers are completely and utterly mentally deficit of creating educated, technically sound [...]

Most people think they know their business, I mean after all it is your business. But you might be surprised how time can disconnect us from our own business. Or maybe you know everything about [...]

Too often companies short change themselves by neglecting to offer additional, paramount, and even sine qua non information that could transform their customers' business. It is very possible [...]